michaelruocco
Lead Product Designer shaping SaaS, mobile and desktop apps.
Product design for real‑world products
Product design for real‑world products
UI/UX for web and apps
UI/UX for web and apps
Web design and build
Web design and build
Design Systems
Design Systems
Brand identity and visuals
Brand identity and visuals
Rapid AI‑powered product sprints
Rapid AI‑powered product sprints
15+ years delivering high-impact digital products | Built solo MVP with Ai securing two investor offers |
Ex-Accenture, Nike, BP, Shell, Fantasy…
Lead Product Designer
Moodflo
Michael Ruocco
Lead Product Designer
Moodflo
Michael Ruocco
Lead Product Designer shaping SaaS, mobile and desktop apps.
Product design for real‑world products
UI/UX for web and apps
Web design and build
Design Systems
Brand identity and visuals
Rapid AI‑powered product sprints
10+ years delivering high-impact digital products | Built solo MVP with Ai securing two investor offers |Ex-Accenture, Nike, BP, Shell, Fantasy…
Lead Product Designer
Moodflo
Michael Ruocco
My clients
(2014-26)
My clients
(2014-26)
(27)
Projects.
2026
2026
I’ve helped businesses across multiple industries achieve their design goals. Here are some of my recent projects.
(27)
Projects.
2026
I’ve helped businesses across multiple industries achieve their design goals. Here are some of my recent projects.
The why
The why
Proven results for every project, with a focus on design and functionality and clarity.
Proven results for every project, with a focus on design and functionality and clarity.
Your digital journey begins with a conversation. Let's talk today.
Your digital journey begins with a conversation. Let's talk today.
No fluff, just results. Thoughtful design and outcomes that make your product fly.
01
Successful projects completed
I’ve delivered 50+ projects that help companies generate real results.
01
Successful projects completed
I’ve delivered 50+ projects that help companies generate real results.
01
Successful projects completed
I’ve delivered 50+ projects that help companies generate real results.
02
Designing Digital Products for the worlds most famous brands
02
Designing Digital Products for the worlds most famous brands
02
Designing Digital Products for the worlds most famous brands
What I do
What I do
Services.
Services.
(4)
(4)
(4)
(001)
Product Design (Ui-Led)
Production-ready interfaces designed for clarity, usability, and real-world products.
Categories
UI design
Ux Design
Rapid Prototyping
0-1 World Building
Systems
Visual identity
6+
Product Design (Ui-Led)
(002)
Product Strategy
Defining what to build, why it matters, and how it succeeds in the real world.
Categories
Product vision
Customer insights
Roadmapping
Feature prioritization
Competitor Analysis
5+
Product Strategy
(003)
Founder-Strength Experience
Product decisions shaped by the mindset of someone who builds and launches products.
Categories
Product vision & storytelling
Roadmapping & prioritisation
Market & customer insight
Product positioning & pricing
Leadership
5+
Founder-Strength Experience
(004)
AI-Driven Product Development
Using modern AI tools and workflows to design, build, and launch products faster.
Categories
AI Opportunity Mapping
Vibe Coding
AI prototyping
0-1 Ai MVP builds
4+
AI-Driven Product Development
(005)
Design Systems
Structured design systems that keep products consistent and scalable as they grow.
Categories
System Design Audit
Tokens & components
0-1 Systems Builds
System Improvements
Dev Collaboration
5+
Design Systems
(001)
Product Design (Ui-Led)
Production-ready interfaces designed for clarity, usability, and real-world products.
Categories
UI design
Ux Design
Rapid Prototyping
0-1 World Building
Systems
Visual identity
6+
Product Design (Ui-Led)
(002)
Product Strategy
Defining what to build, why it matters, and how it succeeds in the real world.
Categories
Product vision
Customer insights
Roadmapping
Feature prioritization
Competitor Analysis
5+
Product Strategy
(003)
Founder-Strength Experience
Product decisions shaped by the mindset of someone who builds and launches products.
Categories
Product vision & storytelling
Roadmapping & prioritisation
Market & customer insight
Product positioning & pricing
Leadership
5+
Founder-Strength Experience
(004)
AI-Driven Product Development
Using modern AI tools and workflows to design, build, and launch products faster.
Categories
AI Opportunity Mapping
Vibe Coding
AI prototyping
0-1 Ai MVP builds
4+
AI-Driven Product Development
(005)
Design Systems
Structured design systems that keep products consistent and scalable as they grow.
Categories
System Design Audit
Tokens & components
0-1 Systems Builds
System Improvements
Dev Collaboration
5+
Design Systems
(001)
Product Design (Ui-Led)
Production-ready interfaces designed for clarity, usability, and real-world products.
Categories
UI design
Ux Design
Rapid Prototyping
0-1 World Building
Systems
Visual identity
6+
Product Design (Ui-Led)
(002)
Product Strategy
Defining what to build, why it matters, and how it succeeds in the real world.
Categories
Product vision
Customer insights
Roadmapping
Feature prioritization
Competitor Analysis
5+
Product Strategy
(003)
Founder-Strength Experience
Product decisions shaped by the mindset of someone who builds and launches products.
Categories
Product vision & storytelling
Roadmapping & prioritisation
Market & customer insight
Product positioning & pricing
Leadership
5+
Founder-Strength Experience
(004)
AI-Driven Product Development
Using modern AI tools and workflows to design, build, and launch products faster.
Categories
AI Opportunity Mapping
Vibe Coding
AI prototyping
0-1 Ai MVP builds
4+
AI-Driven Product Development
(005)
Design Systems
Structured design systems that keep products consistent and scalable as they grow.
Categories
System Design Audit
Tokens & components
0-1 Systems Builds
System Improvements
Dev Collaboration
5+
Design Systems
Case study
Case study
Case study
B2C Design System,
Adobe / Figma / Sketch Plug ins
B2C Design System,
Adobe / Figma / Sketch Plug ins
B2C Design System,
Adobe / Figma / Sketch Plug ins
From branding to web development and marketing
From branding to web development and marketing
Performance:
1,345 Systems sold @ £95.00
Total Raised
£127,000 Over 2 years
This is fantastic! One of the best design systems I've seen!"
Natalie Hudson
13K+
Commissioned by Linked in Learning to create a course about the Golden Ratio in design.
+1k
Dec
+1.3k
Jan
+1.1k
Feb
+1.5k
Feb
+2.3k
Feb
+5.9k
Mar
Simple pricing
Simple pricing
Pricing.
Per day Outside IR35
Per day Inside IR35
Weekend work optional
Day rate flexibility
£600.00
/daily
40 hours per week
Hybrid
Fully remote
Limited Company
VAT Registered
Per day Outside IR35
Per day Inside IR35
Weekend work optional
Day rate flexibility
£600.00
/daily
40 hours per week
Hybrid
Fully remote
Limited Company
VAT Registered
Per day Outside IR35
Per day Inside IR35
Weekend work optional
Day rate flexibility
£600.00
/daily
40 hours per week
Hybrid
Fully remote
Limited Company
VAT Registered
Looking for more?
© 2026 Michael Ruocco
Let’s talk.
Tell me what you're building, whether you need a from-scratch product, a high‑impact redesign, a powerful design system or a rapid build by Ai Coding – and I’ll help turn it into something your customers love!
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Lead Product Designer
Founder @ Moodflo
Michael Ruocco
Let’s talk.
Tell me what you're building, whether you need a from-scratch product, a high‑impact redesign, a powerful design system or a rapid build by Ai Coding – and I’ll help turn it into something your customers love!
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Lead Product Designer
Founder @ Moodflo
Michael Ruocco
© 2026 Michael Ruocco
Let’s talk.
Tell me what you're building, whether you need a from-scratch product, a high‑impact redesign, a powerful design system or a rapid build by Ai Coding – and I’ll help turn it into something your customers love!
Quick response.
If you’re ready to create and collaborate, I’d love to hear from you.
Lead Product Designer
Founder @ Moodflo
Michael Ruocco